Feather Pendants is jewellery orientated merchandiser created by its founder Kush Shah through a philosophy based and directed through the Japanese word Kaizen, meaning change for the better and continuous improvement. It was at the bright age of 16 that Kush started Feather Pendants from his mother’s spare bedroom, as through a keen interest in fashion noticed a considerable gap in the market for an affordable street style inspired accessory brand. Thus, years later what we have now under the moniker of Feather Pendants is a street luxury jewellery brand devoted to quality craftsmanship and experimental designs, trailblazing the way for creative imaginations manifestation.